Junior Gunners

Youth Engagement, Gamification, Mobile App - Developed for Arsenal FC

Junior Gunners - Youth Engagement, Gamification, Mobile App
Junior Gunners - Youth Engagement, Gamification, Mobile App
Junior Gunners - Youth Engagement, Gamification, Mobile App
Junior Gunners - Youth Engagement, Gamification, Mobile App
Junior Gunners - Youth Engagement, Gamification, Mobile App

Client

Having mastered the football world, Arsenal FC decided to grab a slice of the digital media world for their junior fans. We’ve been working with the football giants for a few years now and we’re proud to be part of such an exciting online venture that is ongoing and ever changing.

Brief

To support their existing Junior Gunners youth scheme that engages young fans at the club, Arsenal wanted to provide a fully interactive android and iOS app that was fun and educational with exciting and informative content that covered a large age range across multimedia platforms. The app was to help increase digital membership targeting the youth market, so we had a tough but exciting task on our hands to meet every requirement!

Results

The Junior Gunners app was launched in 2016 to huge global success. Content is widely varied from fantasy football style games that encourage users to return on a regular basis, to maths and spelling based games plus Pocket Player, a world inside the app with a character that needs constant engagement. The Junior Gunners app has grown exponentially and we continue to provide quarterly updates with new content throughout the year. Big thumbs up all round!

BT Sport Industry Award Finalist

Available on IOS & Android

Average 5 Star Rating

Created for the Arsenal FC Junior Membership

Avg. session over 10 minutes!

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