Andrex is a well-established national brand creating toilet paper rolls and washlets. Andrex is known in every household for their lovable mascot and timeless marketing campaigns. This mascot and a desire to freshen up the brand through an interactive campaign is what inspired the Puppy Power-up game!
Andrex got in touch looking to freshen up with a new game that with the help of their puppy power, will help them become the most loved brand in the U.K! For this campaign Andrex were seeking a simple game that was easy to pick up but hard to put down, whilst keeping the lovable charm of their brand ambassador. Together, we came up with Puppy Power-Up a fun game where users hop to the top and compete against each other to gain a place on the top 50 leaderboard.
In Puppy Power-Up, players swipe across the screen to control the lovable puppy as they hop to the top using the luxurious Andrex toilet rolls to propel themselves further. As the players climb they will also have the ability to collect hearts and boost their score. Repeated engagement is encouraged through the use of a top 50 leaderboard as players compete against each other for the top spot!