Client
Babcock International Group is a British aerospace, defence and nuclear engineering services company with offices across the UK. Such a large company has many opportunities for young people leaving school as well as a wealth of opportunities to grow and develop throughout their careers with the company. Babcock International needed a campaign aimed at educating young people on their apprenticeship schemes and career opportunities - thats where Koko came in!
Brief
Koko were approached to create a game that would be used during fun, informative sessions in secondary schools across Plymouth where key workers would be explaining and educating young people on the engineering industry and potential career paths. The game would also need to educate the user on how to create and enhance a CV as well as highlighting the wealth of apprenticeship opportunities available with Babcock International.
Results
The Next Steps is an immersive gaming experience where users select a character and proceed to build up their characters' CV whilst unlocking Skills Badges that could actually be used as a part of their real life CV! Exploring the isometric world created by Koko, users could find out more about key Plymouth locations, play mini games focussed on gaining work experience and complete a wide variety of tasks to complete. Then, with their 'CV' ready, they could apply for a real life apprenticeship with Babcock International!
