Confused.com is the hugely popular insurance comparison site that drives traffic (!) by offering invaluable industry information to consumers. At the time, the brand was characterised by Brian the robot and his friends The Herberts', which put us in a great position to think creatively and develop a game with outstanding visuals that would engage customers. Click through for a very positive testimonial from Sarah at Confused.com!
We've worked with Confused.com previously and this time around, the brief was largely based on raising brand awareness and increasing site traffic by getting their name in front of customers, especially on social networks. Confused.com wanted a simple game mechanism with great reach potential that was engaging and both mobile / desktop friendly.
Herberts' Robo Runner is an HTML5 endless runner mobile game whereby users collect points against the diminishing timer whilst avoiding obstacles. Sharing functionality was added, enabling users to challenge friends on social media, increasing social reach. A leaderboard API was incorporated, as well as character select from a range of Brian's friends featured in marketing campaigns; each 'Herbert' character has a different theme. Unlockables encourage repeat play as users must meet a score prerequisite to play as certain characters.
Crossplatform Web App available on desktop, mobile, & tablet
Developed in HTML5
Average engagement over 7 mins
Features Character Select & Leaderboards
We've worked with Koko for over 4 years now, and in this time they've developed a number of excellent apps for us. Koko always exceed our expectations both in terms of creativity and development. They are a pleasure to work with, and really know their stuff when it comes to building apps that engage users and promote brand awareness.
The positive comments we've received from our customers regarding our apps are testament to Koko's innovative approach. Koko are fresh thinking, creative and hardworking... although our staff's addiction to some of their games has admittedly caused the occasional dip in office productivity :)
Sarah Brown - Confused.com