For young people in search of worldwide adventure, STA Travel is the market leader in dream getaways. For Koko, a development agency with experience in big campaigns (and huge fans of holidays ourselves!), we knew this project had huge potential.
Looking to create a youth targeted, competition based web app with lead gen via social sharing visual content, the guys at STA gave us the perfect brief according to our experience. The client was looking to drive brand awareness via social reach, targeting young people and their connection to social media. In order to win the competition, users were to create their dream itinerary based on places they wanted to visit in Australia. The prize was a trip of their exact planned itinerary with return flights and STA Travel credit included!
My Aussie Adventure was a really amazing project, driven by easily digestible visual content that contributing positively to the online buzz. We incorporated a trip planner system that populated images of users in their chosen Australian locations and formed the basis of their competition entry, which became instantly shareable video content. The UX for sharing itineraries via all social media platforms meant that inviting friends to participate themselves was a simple process, further increasing reach and brand awareness.