After the success of our first STA project My Aussie Adventure, the client returned for round two, this time bringing Travel & Events Queensland with them on their adventure!
The client wanted a FUN cross platform, social campaign so we knew we had to get creative! It was important to incorporate a catchy, meme element to assist in the app's viral potential and support the image based content. The prize and competition mechanism were simple: win a trip for you and five friends to the Gold Coast in Australia by uploading your image to the app and entering your details, easy!
The socially driven 'Express Yo'Selfie' web app proved to be a winning campaign and boy did it take off quickly, talk about viral! Users were able to upload their selfies to single or double backdrop images of Queensland with accompanying quirky meme captions like 'Whale Hello There' or 'Queensland is turtle-y amazing!' which were generated into shareable GIF's. Mobile and desktop compatible, Express Yo'Selfie was a great tool for data capture and above all else, had the element of fun!