Junior Gunners Easter '19 Release

Youth Engagement, Gamification, Mobile App - Developed for Arsenal FC

Junior Gunners Easter '19 Release - Youth Engagement, Gamification, Mobile App
Junior Gunners Easter '19 Release - Youth Engagement, Gamification, Mobile App
Junior Gunners Easter '19 Release - Youth Engagement, Gamification, Mobile App
Junior Gunners Easter '19 Release - Youth Engagement, Gamification, Mobile App
Junior Gunners Easter '19 Release - Youth Engagement, Gamification, Mobile App

Client

We’ve been working with Arsenal for many years and we’re proud to be part of the exciting app that’s ongoing and ever changing. With four major releases throughout the football season, Arsenal are great at providing their young fans with an app that’s full of fresh content on a regular basis.

Brief

Because we wanted only happy JG bunnies at Easter, we knew we needed great features that offered longevity and engagement; the Easter ‘19 version was launching at the start of the long school Easter holidays which was the perfect opportunity to provide them with a great app to play whilst they tore into their chocolate eggs!

Results

The Easter ‘19 build featured the revised edition of Mini Match, an existing flickball game, with two new exciting game modes. Firstly a two player turn-based VS mode to play against friends, plus a Tournament version with knockout rounds! There were amazing new seasonal collectible trophies, plus Easter themed games like puzzle solving Easter Egg Hunt and Easter Pocket Player (the world inside the app with a tamagotchi style digital Arsenal player).

BT Sport Industry Award Finalist

Available on IOS & Android

Average 5 Star Rating

Created for the Arsenal FC Junior Membership

Avg. session over 10 minutes!

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