Junior Gunners Christmas '19

Youth Engagement, Gamification, Mobile App - Developed for Arsenal FC

Junior Gunners Christmas '19 - Youth Engagement, Gamification, Mobile App
Junior Gunners Christmas '19 - Youth Engagement, Gamification, Mobile App
Junior Gunners Christmas '19 - Youth Engagement, Gamification, Mobile App
Junior Gunners Christmas '19 - Youth Engagement, Gamification, Mobile App

Client

We’ve been working with Arsenal for many years and we’re proud to be part of the exciting Junior Gunners app. With ongoing releases throughout the year, we collaborate with Arsenal to provide the young fans with an app that’s packed full of fresh content, updated on a regular basis.

Brief

We are tasked with keeping the Junior Gunners app fresh, engaging for young fans and innovative in it’s approach every year. The 2019 Christmas release was no exception with lots planned on the build up to Christmas such as the introduction of brand new app features, expanding sections of the app to increase engagement and a whole heap of festive fun along the way - there’s loads for Junior Gunners to tuck into over the holiday season!

Results

The Christmas 2019 edition was stuffed full of goodies including a brand new JGXP feature and expanded squad section. The avatar, where users can dress their mini JG character, featured festive costumes and a winter wonderland background! Every Christmas needs a countdown to build excitement so we hid 25 amazing Arsenal prizes behind each window of the Advent Calendar! To kickstart 2020 we added a brand new feature: JGXP Exclusives. Download the app for yourself to check it out!

BT Sport Industry Award Finalist

Available on IOS & Android

Average 5 Star Rating

Created for the Arsenal FC Junior Membership

Avg. session over 10 minutes!

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