Curiopolis

Digital Marketing, Microsite, Educational Game - Developed for Merck KGaA

Curiopolis - Digital Marketing, Microsite, Educational Game
Curiopolis - Digital Marketing, Microsite, Educational Game
Curiopolis - Digital Marketing, Microsite, Educational Game
Curiopolis - Digital Marketing, Microsite, Educational Game

Client

Merck KGaA is a vibrant team of specialists in Healthcare, Life Science and Performance Materials who share a love of science and a passion for technology. The company cares about finding solutions to some of today’s toughest challenges and creating more sustainable ways to live.

Brief

Our friends at AIA Worldwide asked us to collaborate on an interactive guide for Merck KGaA which highlights key areas of their business for Graduates and Experience Hire alike. The users of this microsite will be able to jump straight into the Merck Curiopolis world and ‘explore’ each of the 4x business areas of Merck – Healthcare, Life Sciences, Performance Materials and Group Functions.

Results

In Curiopolis users are seamlessly transported throughout the extraordinary realms of Merck KGaA and learn about each function within the 4 business areas of Merck. Within each business area users will discover a world brimming with slick animation and many fantastic things to learn about each innovation Merck KGaA is exploring. Once they have finished their journey they can then look for a career within the world of Merck KGaA!

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