Trainline × Domino's

Website Producers, Award Winning Digital Marketing, Responsive Producers - Developed for TheTrainline.com

Client

Trainline is Europe's leading train and coach app, teaming up with Domino's, the UK's favourite pizza delivery brand, for an exclusive summer Bank Holiday campaign.

Brief

Trainline and Domino's wanted to spark major summer Bank Holiday excitement by creating the first-ever "Train Thru" pizza delivery service for train passengers. The goal was to build a dedicated campaign microsite where travelers on the London Euston to Stirling route could pre-order piping-hot Domino's pizzas directly to their carriage seats.

Results

We rolled out a custom, mobile-first ordering microsite to handle real-time pre-orders for scheduled train stops. A streamlined 5-step booking journey allowed passengers to claim free pizzas before their trip. Configured specifically for Preston station, Trainline ambassadors delivered hot boxes straight to seats. Yep, we delivered the ultimate pizza party on rails!