McDonalds × K-Pop Demon Hunters

Chat-Integrated Games Gamification, Twitch Plays Development London, Browser Game Developers - Developed for KPop Demon Hunters

Client

McDonald's is the world's most recognizable fast-food giant, partnering with Netflix to launch an exclusive global crossover campaign for K-Pop: Demon Hunters.

Brief

McDonald's needed an explosive digital activation to hype their limited-edition meal collabs ("The Huntrix Meal" and "The Saja Boys Breakfast Meal") through intense creator competition. The goal was to transform live broadcasts into a high-stakes, viewer-driven battleground.

Results

We developed a custom broadcast engine to host a real-time player-versus-player Twitch tournament. Over 70,000 live viewers voted in chat to direct on-stream battles, trigger custom victory animations, and crown winning creators live. Dynamic chat swings drove massive hype around the featured meal drops across every broadcast.