Adidas World Cup 2026

Chat-Integrated Games Creators, Branded Twitch Plays Campaigns, Browser Game Agency - Developed for Adidas

Client

Adidas is the ultimate global heavy-hitter in sportswear, famous for equipping world-class athletes and defining fan culture across generations.

Brief

Adidas needed an engaging interactive campaign to drive fan participation, showcase official merchandise, and boost live stream engagement during the FIFA World Cup 2026. The goal was to transform passive stream viewers into active players by letting them control physical elements live on screen.

Results

We designed and built a chat-driven Twitch experience that let Adidas fans control a real arcade claw machine live on stream. Combining interactive gameplay, branded stream graphics and motion design, the activation ran across two live broadcasts. Fans played along for the chance to win official Adidas merchandise and World Cup tickets.