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Koko
Applebees

Applebees

Dinner’s on.
Chat’s in control.

Applebee’s joined the live stream with games, a physical arcade claw and meal-voucher rewards. Viewers could take part through chat as creators hosted the action.

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Applebee’s Spin to Win mini-game during a creator broadcast.
01 The challenge

Give the offer
a live audience role.

Applebee’s wanted to promote its dining offers through a gaming-led campaign. The brief connected its All You Can Eat and 2 for $25 promotions with interactive live-stream activity.

Branded stream graphics framing an Applebee’s creator segment.
02 The idea

Put the next move
in chat’s hands.

We created a Twitch activation with Spin to Win mini-games and chat-controlled claw play. Viewers could influence the action on screen rather than simply watch the promotion.

Chat-controlled claw play and the campaign’s starting-soon screen.
03 The experience

Bring the restaurant
into the broadcast.

Branded stream graphics and motion accompanied the games, with meal vouchers available as rewards. Creator video, chat and the live game appeared together in the campaign presentation.

An offer with something to play.

  • Chat-driven games
  • Physical claw interaction
  • Stream graphics
  • Motion design