Client
The Pokémon Company is the iconic global entertainment franchise behind Pokémon, celebrating competitive gaming culture worldwide through the prestigious Pokémon World Championships.
Brief
The client needed an interactive campaign activation to engage fans, highlight exclusive World Championship merchandise, and boost live stream viewing during the event. The goal was to connect international viewers directly to the tournament atmosphere through real-time participation.
Results
We created a real-time Twitch streaming feature connecting live chat inputs directly to a physical arcade claw machine. Fans collaborated across global broadcasts to vote, operate the claw live on screen, and win official plushies and limited-edition collectibles. Dynamic overlays and instant win alerts kept audiences hooked on every single attempt. Physical arcade excitement delivered straight to global screens!