As the market leaders in the online payment systems industry, Paypal are a worldwide, household name that saw over seven billion payments made through them last year! We were excited to work together, promoting a Paypal Card Reader product that enabled easy transactions and payments by card or contactless tapping.
To promote their product and attract traffic to their website, Paypal required banner ads inserted into web pages with the aim of converting visits into purchases. Banner ads are an invaluable tool for generating sales. Also known as web banners, they are a great advertising tool when added to any webpage, available in a number of sizes and varying media content like static ads, animated GIF’s, HTML5 etc.
Companies like Paypal that want to attract customers and generate traffic, insert web banners with simple messages and CTA buttons that encourage visitors to click and follow through to purchases. These HTML5 banners promoting the card readers available at a special offer valid for a limited time only, directly linked customers to the Paypal website. Simple job, expertly executed!