Counter Threat

Branded Games, HTML5, Digital Marketing - Developed for Defence Science and Technology Laboratory

Counter Threat - Branded Games, HTML5, Digital Marketing
Counter Threat - Branded Games, HTML5, Digital Marketing
Counter Threat - Branded Games, HTML5, Digital Marketing
Counter Threat - Branded Games, HTML5, Digital Marketing

Client

The Defence Science and Technology Laboratory (Dstl) is the science and technology arm of the Ministry of Defence. Their areas of expertise include Data Science, Cyber & Electronics Warfare and Space, Sensors & Security Systems. They’re basically an amazing force of experts employed by the Government to keep the nation safe. Gulp!

Brief

To support a nationwide recruitment campaign, Dstl’s Cyber and Information Systems (CIS) Division were launching their new micro-site. They required a desktop / mobile game that would attract potential employees and highlight their strengths, including problem solving, responsiveness and prioritising; the focus was less on applying for niche roles and more on finding people who had the right skills and mindset. Dstl were very keen on introducing a mischievousness element, something that would encourage people to think outside of the box.

Results

Counter Threat is the HTML5 interactive challenge game we’ve embedded into the Dstl micro-site. The game is a mission brief: stop imminent threats by efficiently deploying resources from your inventory, working against the clock avoiding a range of time penalties. Successfully neutralising threats awards additional time and more resources. You must prioritise threat levels and consider the penalties and rewards they yield. For the special element, we dropped in a secret game ‘hack’, a unique code that users add during their application process to show Dstl that they’ve cracked it.

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