Red Bull Mind Gamers

Gamification, Web App, Social App - Developed for Red Bull

Red Bull Mind Gamers - Gamification, Web App, Social App
Red Bull Mind Gamers - Gamification, Web App, Social App
Red Bull Mind Gamers - Gamification, Web App, Social App
Red Bull Mind Gamers - Gamification, Web App, Social App

Client

Red Bull Mind Gamers is a place for people to expand their minds and challenge their skills and they approached Koko to breathe new life into the online platform for the new season. Players from across the globe are encouraged to test their thinking across six different skills, from strategic, visual, musical, creative and logical thinking to memory and go up against the best thinkers in the world.

Brief

Building upon the existing design system, Koko were asked to bring a fresh feel to the site ready for the new RBMG season as well as incorporating new elements into the structure. With a new suite of mind-bending puzzles, regular solo challenges to engage with throughout the year and other exciting elements such as teams, achievements and an expanded profile area, this was a challenge we couldn’t refuse!

Results

With Koko adding a fresh spin on the style, the RBMG site has been well received with millions of Mind Skill points being earned so far by players from around the world engaging with games, puzzles and challenges in the Mind Skill arena with the hope of becoming the ultimate Mind Gamer. With the introduction of teams coming in 2020, players can join forces with friends and like-minded people to challenge other player teams across the globe to find the best minds out there!

koko