Playable IP
Koko creates games that exist for the joy of play itself. Beyond campaigns and branded activations, our Playable IP projects are built as standalone experiences, games designed to entertain, engage, and sometimes even monetise. From partnerships with world-famous IPs to our own original titles, we bring game worlds to life with the same polish and playability you’d expect from the best in entertainment.
What We Do
We develop full-scale games designed as products, not promotions. Some are built for established IPs like Pokémon, expanding existing universes with new interactive experiences. Others are entirely original creations, games and apps conceived, designed, and developed in-house to engage global audiences. Whether free-to-play or premium purchase, every title is built with care, strategy, and commercial potential.
Designed to Engage
We approach each game with a focus on lasting enjoyment. That means rewarding mechanics, beautiful design, and intuitive gameplay loops that keep players coming back. We think about how people play, why they stay, and how to make every session feel rewarding, whether through in-app achievements, unlockable content, or seasonal events.
Built for Monetisation
We design for sustainability as well as fun. Our team plans and implements monetisation models from the start, whether that’s upfront purchase, in-app rewards, or microtransactions. For partners with existing IP, we integrate revenue systems that respect both the brand and the player experience, creating games that feel fair, balanced, and genuinely replayable.
Why It Works
Playable IP combines everything Koko does best, creativity, technology, and user psychology. It’s where storytelling meets interactivity, and where we can explore new game formats, worlds, and monetisation models. The result is games that are not only fun to play, but commercially and creatively successful.
Let’s Create the Next Hit
If you have an idea for a game that could stand on its own, or want to extend an existing IP into interactive territory, we can make it happen. Let’s create something playable, memorable, and made to last.
