Competitions are widely used as a great tool to help generate awareness and drive traffic to a campaign. They are also used as an easy way to help capture user data that can be used for future email marketing campaigns.
Running a competition with Facebook allows you to utilise their network to generate a viral spread. For example you could run a competition where a user is asked for their name and email address to enter. They could then earn additional entries by inviting more people to the competition.
You can run several types of competitions within Facebook. It could be part of a game where they must enter their score to be entered into a prize draw or a question that the user must answer correctly to be eligible to win the prize. The answer to the question could be found on your website which in turn will help drive traffic to your website and get them to read your content.
We can design and develop the competition for you so that you have direct access to the data that is captured. We can also help tie in any data capture directly with your CRM system.
If you are thinking about running an online competition then please get in touch and we'll be happy to help.